I'm from Malabar, in the southern part of India, a place where humility is second nature and people matter more than possessions. Growing up there taught me lessons that no classroom ever could: be humble, stay curious, treat everyone with respect, and never underestimate the value of a meaningful relationship. Those ideas have travelled with me everywhere I've lived and worked.
I've been incredibly fortunate to share my journey with wonderful parents, an amazing life partner, a daughter who constantly inspires me, and friends who make every chapter of life a little more memorable. They've reminded me that while careers evolve, it's people who give life its meaning.
Away from work, I'm happiest exploring new places, discovering neighbourhood cafés, riding motorcycles on empty roads, listening to classic rock, admiring thoughtful architecture, or simply sitting somewhere watching the world go by. People often ask me how many countries I've travelled to. The honest answer is that I've never travelled to tick destinations off a list. I travel because I'm endlessly fascinated by people and the stories they carry. Some of my favourite memories aren't from famous landmarks. They're from getting lost in old neighbourhoods, sharing meals with strangers, wandering through local markets and finding beauty in places that rarely make it into guidebooks.
I didn't begin my career in marketing. I began as a designer. Long before "UX", "customer journeys" and "digital transformation" became boardroom vocabulary, I was designing websites and trying to solve simple problems for real people. Design taught me something that's stayed with me throughout my career: technology is only impressive when it becomes invisible.
That curiosity gradually led me beyond pixels and interfaces. I became fascinated by why people behave the way they do, how brands earn trust, and how great experiences are built—not just designed.
Over the past two decades I've been fortunate to work with some of the most reputed organisations around the world, partnering with some of the world's most recognised brands across strategy, design, technology and marketing.
Today I lead the Interactive function within Apple's Marketing Communications organisation in India, where I work with an exceptionally talented team to shape digital experiences that millions of customers interact with every day. It's a role that combines everything I've always loved—design thinking, creativity, technology, storytelling and an obsession with getting the details right. Looking back, every step has felt less like climbing a ladder and more like following my curiosity.
The things that excite me today aren't very different from the things that fascinated me twenty years ago—good design, thoughtful leadership, meaningful conversations, beautiful craftsmanship and the endless curiosity to understand people a little better.
I've learnt that the best leaders don't try to have all the answers. They ask better questions. They create environments where talented people can do their best work. They listen more than they speak, and they understand that trust is built through hundreds of small moments rather than a handful of big ones.
Outside work, you'll usually find me planning the next journey, photographing everyday life, exploring a new city on foot, searching for the perfect kebab, debating watches with friends, or finding inspiration in places most tourists walk straight past. If there's one thing I hope never changes, it's curiosity. Because the day we stop learning from people, places and experiences is probably the day we stop growing.
Head of Interactive - Apple
2017 - Present
At Apple, I lead the Interactive function within the Marketing Communications organisation in India, working at the intersection of brand, design and technology. Together with a talented cross-functional team, I help shape how customers experience Apple across its digital ecosystem, from product launches and integrated marketing campaigns to always-on platforms and services. My focus is on creating experiences that are simple, intuitive and consistent with the values of the brand, while balancing creative excellence with thoughtful execution and measurable outcomes.
Sr. Manager, Creative Services - Amazon
2014 - 2017
At Amazon India, I had the opportunity to help shape the launch of multiple products, categories and services, working closely with cross-functional teams to create customer experiences that were insight-led, scalable and measurable. Alongside driving creative strategy for key marketing initiatives, I established and grew the in-house creative function, building a team and agency partnerships that enabled the organisation to deliver high-quality creative work at speed while supporting the needs of multiple business teams. The experience reinforced my appreciation for customer obsession, operational excellence and the power of combining creativity with data to solve complex business challenges.
Interactive Program Manager - Sapient
2012 - 2014
My time at Publicis Sapient broadened the way I thought about experience design and digital transformation. Working with clients across Europe and India, I led multidisciplinary projects from strategy through execution, partnering with global teams to deliver solutions that balanced customer needs with business objectives. It was here that I developed a deeper appreciation for human-centred design, collaborative problem-solving and the value of bringing together strategy, creativity and technology to solve complex challenges.
Digital Lead - Ogilvy & Mather
2011 - 2012
My time at Ogilvy was where my passion for digital experiences truly took shape. Leading the digital team, I worked across a diverse portfolio of brands, creating websites, microsites and digital campaigns at a time when digital marketing was rapidly evolving. It was here that I learnt the importance of combining creativity with strategic thinking, designing experiences that not only looked good but also supported business objectives and connected meaningfully with customers.
And a handful of other organisations, working for some of the best brands around the world.
2005 - 2011
The early years of my career gave me the opportunity to work with a diverse range of agencies, clients and industries, contributing to digital experiences and integrated campaigns for brands including IBM, Unilever, Diesel, Lenovo, Harley-Davidson, McLaren, Sky, RBS, NatWest and many others. Working across different markets and creative environments taught me to adapt quickly, collaborate with multidisciplinary teams and appreciate the importance of understanding both business objectives and customer needs. Looking back, these experiences laid the foundation for the way I approach design, marketing and leadership today.
MBA in Creative Industries Management
University for the Creative Arts, UK
BA (Hons) in Design
University of East London, UK